▉ PR (Public Relation)

Public relation is a kind of art, science and … In Coming Age, we just consider PR as a marketing method. We won't spend too much time on arguing the meaning of one word. We'd like to discover the essence through its origin and we believe in the power from the trusts between friends. Therefore, we wish to build such a friend relationship with the publics for our clients by establishing systematic solutions.

When our daily life is filled with all kind of ads, which sometimes is regarded as bullshit more than information resources, PR begins stepping into our life as a new marketing method. It never means that PR is a newly born baby as we call it a NEW marketing method. While PR is still a new comer for China and its communication effects are beyond ads to some degree.

As a modern marketing method, public relation has already been greatly popularized in western country. There is not only public relation for companies, but for governments. Objectives of public relation is to stimulate product sales indirectly and make greater profits by delivering effective information on company image, culture, products and so on to target audiences. News releasing, press conference, sponsor, PR events are widely used by PR performers. Comparing with ads, PR has its own advantages: a relatively lower cost, extensive information delivering and much easier to attract attentions and create sensation effects.

Coming Age has extensive media resources, good relationship with government and years of experiences in providing public relation services to multinational companies. Our PR project has been selected into MBA textbook. Standing on the base of success, the future is all to us. Coming Age's future lies in the friend-like relationship with our clients.